I created the Discipline clothing brand to fully express the commitment to the discipline required to be fit & healthy while balancing work & family. When you wear Discipline Clothing it will enhance your the superpower of Discipline the same as a superhero’s uniform enhances their power. Discipline is a SUPERPOWER & we were it on our chest to reinforce our commitment to staying Discipline just as SuperMan wears the S on his chest to reinforce his commitment to saving people.