7 out of 10 Black men are overweight  /  We are the 3
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Discipline Club  /  Issue 01

Embroidered apparel and daily fuel for Black businessmen who refuse to look anything less than elite. In their clothes and out of them.

Shop the UniformShop DC Fuel
Embroidered Club IssueMade to orderEarned Goal Shirts
Discipline Club Hoodie and Crewneck folded and stacked with the Crest Structured Cap on a concrete bench in the gym The UniformShop apparel Discipline Club Natural Whey Protein, Burn and BCAA on dark stone with gold light DC FuelShop supplements

7 out of 10Black men are overweight.

We are the 3.

Discipline Over Everything

Overweight or obese, Black men 20 and older. CDC, National Health and Nutrition Examination Survey.

Club Issue and DC Training

Shop the Uniform

Shop all apparel
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Crewneck
Club Issue · 3 colors · 2 logos
$ 88
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Hoodie
Club Issue · 3 colors · 2 logos
$ 98
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Quarter Zip
Club Issue · 3 colors · 2 logos
$ 105
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Heavyweight Tee
Club Issue · 3 colors · 2 logos
$ 48
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Joggers
Club Issue · 3 colors · 2 logos
$ 78
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Discipline Over Everything Training Tee
DC Training · 3 colors · 2 logos
$ 42
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Training Tank
DC Training · 2 logos
$ 38
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Beanie
Club Issue · 3 colors · 2 logos
$ 32
Two worlds. One standard.

The same man walks into both rooms.

He closes the deal at noon and closes out his last set at six. One uniform. One standard. No separate version of you for the office and the gym.

Discipline Club Crewneck and Heavyweight Tee folded on an executive desk in a corner office at dusk

The Boardroom

Club Issue. Embroidered, fitted, quiet.

 Discipline Club Training Tank, Training Towel and Water Bottle on a bench in a dark weight room

The Weight Room

DC Training. Built for the reps nobody sees.
DC Fuel

Daily fuel for the disciplined man.

Shop all DC Fuel
Discipline Club Burn Stack: BCAA, Natural Whey Protein, Burn and Multivitamin
Burn Stack
DC Fuel
$ 149
Discipline Club Natural Whey Protein, salted caramel, front
Natural Whey
DC Fuel
$ 54.99
Discipline Club Burn fat burner, front
Burn
DC Fuel
$ 34.99
Discipline Club Multivitamin for men, front
Multivitamin
DC Fuel
$ 29.99
StacksProtein and RecoveryFat LossDaily Health
Members Only

You can't buy this.You earn it.

The most coveted pieces in Discipline Club are never for sale. A Goal Shirt is issued at every milestone you hit inside the Club. These are real members, wearing shirts they earned.

See every Goal ShirtJoin the Club
  1. 15LBSGoal Shirt
  2. 30LBSGoal Shirt
  3. 50LBSGoal Shirt
  4. 75LBSGoal Shirt
  5. 100LBSGoal Shirt
  6. HOFHall of Fame. Shirt and Letterman Jacket
Laurice M. wearing his 50 pound Discipline Club Goal Shirt
David T. wearing his 30 pound Discipline Club Goal Shirt
Christopher R. wearing his 30 pound Discipline Club Goal Shirt
DeAndre E. wearing his 15 pound Discipline Club Goal Shirt
Anthony L. wearing his 15 pound Discipline Club Goal Shirt
Proof of the standard

Weight loss is the proof.
Discipline is the product.

See all 37 results
3,286+Members coached
104,000+Pounds lost
31 LBSAverage loss
Darryl W., Senior HR Exec, before and after, down 150 pounds

01 / 37

Down150lbs

Darryl W.

Senior HR Exec

Individual results vary.

The Five Standards

Every piece serves one.

Read the Standard
01

Body

You train. The clothes are cut to show it.

02

Dress

Fitted. Clean. Intentional. Never sloppy, never loud.

03

Grooming

Fresh cut, clean lineup, nails done. Presentable at all times.

04

Presence

You walk into rooms like you belong there, because you built it.

05

Execution

Daily. Not when you feel like it.